Why I chose to study Content Marketing.

This is my attempt to make an introductory blog post about who I am and why I study content. I can’t promise any type of flow going forward and you can take that up with my adhd.

It All Start With Video
I’ve always been passionate about video, but I’ve really only known it in the context of the film industry, which always seemed really big and far away. Fortunately, as technology evolved, cameras became more accessible.

I remember seeing a commercial for something called the Digital Blue Camera. It was a small toy camcorder that was advertised to kids and I was really fascinated by it. I was just never able to get it but it always left me wanting more.

When Youtube Was Born

Who remembers OG Youtube? Chocolate rain, that rainbow cat thing, and that British baby who bit his brother’s finger. It was very weird and I loved it.

High School & College

Fast forward to high school when I took a video production class. I thought it was so cool, I loved every single assignment we were given. I really fell in love with shooting and editing videos and coming up with the ideas. That was cut short after I found out I had to replace my elective with a second math class. Clearly that is not my strong suit and I immediately made peace with that.

I was also fortunate to study Communications at UConn (Go Huskies!). As much as people love to make fun of this degree for many valid reasons, I felt like everything I learned was very relevant. It gave me a holistic view of what media is, how people interact with it and how our relationship to media has evolved in the Information Age.

Social Media Boom

As I was moving through my formative years, social media was moving right alongside me. I noticed how it changed the way we behave. It used to be that you only took a camera out if you had a reason to record, like birthdays and other special occasions. After everyone got on social, people were taking pictures and shooting videos everywhere, all the time. People were blogging, recording podcasts, and gathering on forums. As the creator economy was forming I started to see content as a tool.

Monetize & Collect
Then these creators slowly but surely, started quitting their jobs. Excuse me? You CAN be a Youtuber? You CAN make money without rotting in corporate misery?

When I say it was unbelievable I mean, literally, none of us actually believed people were making as much money as they claimed. It just hadn’t been done before.

Now we know they were telling the truth and the ones who have mastered it are making so much more than any of us could have imagined. Mr. Beast, Kai Cenat, Dave Ramsey – they’re doing completely different things and they’re all winning.

Bloggers are selling their sites for six-figures. Gamers are turning their passion into passive income. Being a thumbnail artist is a viable job and there are people making millions off of online courses…MILLIONS.

left to right: Kai Cenat, Dave Ramsey, Mr. Beast

When I read the global creator economy was valued at over 250 Billion dollars, I knew it was time to put my head down and study. My priority right now is to understand this new world of content and help other people take advantage of it.

Let’s Wrap It Up…

As much as it is trendy right now, content strategy is something that I’m dedicated to. I’d love to connect with other people who are utterly fascinated by the creator economy and believe in the power of content.

If you have any feedback or topic you want me to talk about, let me know in the comments.

Content Strategy Club